The Application of The Uses and Gratifications Theory.
The most recent interest surrounding Uses and Gratifications Theory is the link between the reason why media is used and the achieved gratification. UGT researchers are developing the theory to be more predictive and explanatory by connecting the needs, goals, benefits, and consequences of media consumption and use along with individual factors.Uses and gratification theory was developed to ask how mediated text is used by the consumer, rather than what media dose to the consumer (Katz, E. 1959), the theory asses the users as a active audience member rather than a passive one, this mean that the user will use specific text to gain the valuable knowledge that they are actively seeking.Uses And Gratification Theory. The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and Katz suggest that media users seek particular sources that best fulfills their needs.
Start writing about uses and gratification theory essays with our best example essay. Find out more about uses and gratification theory essays.Many people engage in different hobbies in order to gratify themselves. The Uses and Gratification Theory states that people are agents who make conscious choices among different media, and they do this to gratify themselves; they use different media to divert them from problems, to gain information, to alleviate loneliness and so forth.
Uses and Gratifications theory as developed by Bulmer and Katz suggests that media users play an active role in choosing and using the media. Bulmer and Katz believed that the user seeks out the media source that best fulfils their needs. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different.
